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12 سال تجربه

مهارت‌ها

Financial forecasting ROI analysis Brand strategy Market entry Mortgage operations Loan operations Cross-functional project management Client relationship management Market research Team leadership Multilingual communication Budget forecasting Data analysis Strategic planning Digital transformation

تجربه

Senior Marketing Specialist

Kahve Dünyası

2022-01 - 2025-01

Led market entry and brand positioning initiatives, analyzing consumer behavior data to guide strategic decisions across multiple product lines. Managed several concurrent high-priority marketing projects end-to-end, coordinating cross-functional teams and resources to consistently meet deadlines."

Mortgage & Marketing Specialist

iProperty

2018-03 - 2021-05

Managed the end-to-end mortgage lead pipeline, coordinating with banking institutions to navigate regulatory requirements and improve loan approval outcomes. Streamlined collaboration between banking partners and retail clients, improving the efficiency of the financial application and customer journey process."

Marketing & Finance Associate

Sime Darby

2013-02 - 2018-04

Managed budget forecasting and ROI analysis for marketing initiatives within a Fortune Global 500 conglomerate. Identified financial inefficiencies within marketing campaigns, contributing to cost savings alongside expanded brand reach. Synthesized financial data with marketing strategy to deliver actionable insights to senior leadership."

تحصیلات

MBA – Universiti Putra Malaysia (2017); BBA – Universiti Kebangsaan Malaysia (2015)

زبان‌ها

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